Design Development June 1, 2022

Solù – Web shop

A handmade website with a focus on details and highlights, to build up on the perfect white canvas of the internet. It’s such a pleasure to work on a site that has unique products and whose main focus is to promote a simple lifestyle filled with nature.

Task

Creating a natural-like e-commerce website with a calm user experience

  • Strategy

    Details

  • Client

    Solù

  • Platforms

    Desktop

Open Project
⬤ 01. Challenges

"A state of absolute
bliss brought on by
a random occurrence."

Solù is a brand whose main word is natural. Their products are all handmade and made with natural materials. We had a big challenge in front of us: how to bring nature to the internet?

 

Showing the simplicity of the product’s design was our main point. Matching that with hand-made illustrations brought a perfect match.

⬤ 02. Experience

Calm and clean
shopping experience,
nature-like.

Full experiece was brought on by distinct workflow on the site. It was designed in a way that openes up customers to meet the product and it’s uniqueness but at the same time it leaves focus on e-commerce.

Photos were one of the most important part of the initial theme of the site. Showing the textures along side the quality of the product is something we have been emphasising.

Color palette

/ Foundations
HEX
#EEC1A1
Usage
Primary

R 238
G 193
B 161
  

Light Peach

HEX
#B87A1E
Usage
Highlights

R 246
G 244
B 239
  

Light Beige

HEX
#FFFFFF
Usage
Background

R 255
G 255
B 255
  

White

HEX
#000000
Usage
Icons/Fonts

R 0
G 0
B 0
  

Black

Light colors are the theme of this web shop. We used “light peach”, which is part of the company’s logo as a style guide, and derived from that, we used light beige color as a highlight for the crazy icons we used.

It seems we tend to use black and white as backgrounds and fonts since this are the colors which don’t stand out but bring space to the content of the webiste.

Typography

/ Scales

Typefase
Cormorant

Usage
Headlines

Ahhh, this font is the cream de la cream of Google fonts, and we finally found a perfect place for it. It looks so French, right?

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

Typefase
Roboto

Usage
Body

Perfect combination with our heading font for clean and easy reading. Roboto is one of the best body fonts on the internet.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz 0123456789

⬤ 03. Mobile Experience

Most people surf on phone,
our primary focus is creating
awsome mobile experience.

Testimonials

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